Martin Baumgartel studied mathematics at the Friedrich Schiller University. He has been involved in projects concerning mass-data retrieval problems during work at the German National Library Institute. After conducting research projects at Deutsche Telekom research labs, he was responsible for large search projects for Deutsche Telekom and its customers. After relocating to the U.S., Martin helped Akamai Technologies launch their mobile product line and introduced it to a variety of E-Commerce clients. Subsequently, he joined the digital division of Walt Disney Parks & Resorts to manage the search experience on various web properties, including disneycruise.com, disneyworld.com, disneyland.com - among others. Martin also worked at Verizon as Head of Site Search – introducing search relevancy optimizations for a healthy mix of e-commerce and support related customer queries. In 2020, he joined The Home Depot and moved to Shopify in 2021. He is a frequent speaker at industry events about Search and E-Commerce.